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 © 2025, Gaya Mucznik
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SHIFT

As part of my Visual Communication studies, I created a conceptual magazine critiquing consumer culture and its psychological impact. 
The first three issues: Sex & Intimacy, Capitalism, and Environment, explore how consumerism distorts personal values. Presented in a circular scrolling format, the magazine symbolizes the cycle of overconsumption while encouraging awareness and change. Content was developed using AI tools for writing, generative visuals, and a collaborative photography campaign, inviting readers to reflect on their habits and their impact.

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MORE PROJECTS

AS PROMISED MAGAZINE
Magazine, Print, Graphic Design

AS PROMISED MAGAZINE
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TELAVIVIAN CITY GUIDE
Print, Graphic Design

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SAINT PUSSY CAT
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ROTHSCHILD 69
UX/UI, Web Design

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UX/UI, Web Design

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MERYAM RESTAURANT
Branding, Logo, UX/UI

MERYAM RESTAURANT
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Branding, Logo, UX/UI

MEKOMI VINEYARD
UX/UI, Print, Wine Labels

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UX/UI, Print, Wine Labels

FILM FEST
Branding, Project

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AS PROMISED SOCIAL
Social, Digital, Graphic Design

AS PROMISED SOCIAL
AS PROMISED SOCIAL
Social, Digital, Graphic Design

WAXMAN
Social, Digital, Graphic Design

WAXMAN
WAXMAN
Social, Digital, Graphic Design