
© 2025, Gaya Mucznik

SHIFT
As part of my Visual Communication studies, I created a conceptual magazine critiquing consumer culture and its psychological impact.
The first three issues: Sex & Intimacy, Capitalism, and Environment, explore how consumerism distorts personal values. Presented in a circular scrolling format, the magazine symbolizes the cycle of overconsumption while encouraging awareness and change. Content was developed using AI tools for writing, generative visuals, and a collaborative photography campaign, inviting readers to reflect on their habits and their impact.












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