© 2025, Gaya Mucznik
SAINT PUSSY CAT
For years, independent women who live alone have been portrayed as a challenge to traditional norms, leading to the rise of the "crazy cat lady" stereotype. In this project, we aim to shift that perception, presenting a woman who is not crazy, but strong, free, and beautiful.
I collaborated with Noa Livneh on the creative and art direction, bringing this vision to life through powerful fashion photography.
Fashion Designers: Abigail Mucznik and Neomi Dayan Prochnik, Photographer: Shalev Ariel, Hair & Makeup: Gaya Yaffe, Models: Mika Mishali, Bouki Yosif
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